We responded to CodeSignal’s request for a proposal, where they sought agencies to conceptualize their marquee product reveal—an event poised to usher in a new chapter for the company. With aspirations for it to be a major industry conversation piece, our team collaborated to propose a novel naming system, designed for future scalability. To complement this, we crafted an exceptionally scalable and boldly expressive brand identity system, strategically geared towards building substantial press hype and internal excitement within the company.