EVENT / IDENTITY
NETSCOUT PRESIDENT’S CLUB
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Each year, Netscout hosts an event to honor its top performers in different destinations. Our task was to craft a seamless and immersive experience tailored for this year, Sicily. The system we devised not only paid homage to Sicilian heritage and history but also demonstrated remarkable scalability across a myriad of physical and digital touchpoints. From teaser gifts and registration to on-site environmental design and awards gala, guests engaged with the journey from start to finish.
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Our project encompassed a wide range of deliverables essential for an immersive event experience, including dietary cards, on-site signage, a registration website, printed booklets, and teaser gifts.
Tasked with aligning our existing branding with diverse theme nights inspired by Sicilian myths, we seamlessly integrated these themes into our designs. Each night was dedicated to a captivating Sicilian legend, harmonizing effortlessly with our established branding. To enhance the experience, we enriched the color palette to complement each day's theme, drawing inspiration from Sicilian myths such as 'from the sea, the land was born,' 'the land was celebrated,' and 'the land was reborn.' This expanded branding not only fostered a profound connection but also curated a uniquely immersive experience, heightening the destination's significance for guests.
/ ROLE
Graphic Design