We introduced a new brand philosophy drawing inspiration from an Art Museum metaphor, emphasizing the idea that, like masterpieces in a museum, the brand should be influential without overshadowing individual contributions. This transition included a shift to a primarily black-and-white color palette, intentionally subdued to avoid dominance. Photography, slide presentations, and motion design underwent a comprehensive makeover. Encouraging stakeholders to envision themselves beyond a holding company, this approach aimed to foster expansion and a broader organizational identity.